01.06.25

ALDI Continues to Champion Everyday Low Prices Amidst Rising Food Costs

In an era marked by soaring grocery prices, ALDI builds on the success of its ongoing “It’s an ALDI Thing” campaign, stepping up its commitment to providing everyday low prices.

01.03.25

Leo Burnett Launches “Made of Caribbean,” Redefining the All-Inclusive Vacation with Sandals Resorts

The soul of the Caribbean takes centerstage, in the first campaign from the agency since being named AOR, driving forward an authentic and vibrant vision for Sandals and Beaches Resorts brands.

10.28.24

ALDI Celebrates the Holidays with Swindle Season 2.0

In the latest work from “It’s an ALDI Thing.,” ALDI pokes fun at holiday woes in new cinematic spots, showing how the grocer turns seasonal shopping stress into festive cheer.

10.03.24

Leo Burnett Wins Grand Prix at 2024 Jay Chiat Awards

The Jay Chiat Awards honor strategic excellence in advertising and recognize campaigns that push the boundaries of creative thinking to uncover new insights.

09.27.24

New Campbell’s HOTline Delivers Tasty Serenades by Jason Kelce

Campbell’s Chunky goes retro with a multi-touch campaign featuring bearskin rugs, plush robes, cutoff tees, and a late-night hotline, aimed at highlighting its spiciest SKUs.

09.20.24

Leo Burnett and QDOBA Introduce the Brand’s Spiciest Offering Yet

Designed to meet the growing demand for bold flavors, QDOBA teases new queso program ahead of national brand launch.

09.03.24

Sandals® Resorts Announces the Selection of Leo Burnett as Creative Agency of Record

Fueled by a shared family-driven entrepreneurial spirit, Sandals and Leo Burnett will work together to bring Sandals’ uniquely Caribbean brand vision to life.

08.23.24

Leo Burnett and Arc Worldwide Celebrate Fifth Anniversary of Chicago State University Pencil Project Bootcamp

Dedicated to building pathways into marketing for underrepresented talent, the Pencil Project evolves in 2024 to include problem solving for real-life client, Unilever.

08.09.24

Miller Lite Scores with Mia Hamm

The new ad is part of Miller Lite’s recently revived “Tastes Great, Less Filling” platform, and taps into the competitive spirit taking over our screens this summer.

07.10.24

2024 Leo Burnett Awards and Shortlists Hub

Leo Burnett is proud to celebrate over 40 award wins and shortlists earned by our teams throughout the 2024 creative awards season.

06.07.24

Tillamook Debuts a New Innovation Designed to Protect Your Ice Cream

To celebrate the brand’s new Chocolate Collection, Tillamook County Creamery Association (TCCA) and Leo Burnett introduce the Tillamook iScreen, a creative solution that uses Lenticular Lens technology to hide ice cream in plain sight.

06.05.24

Employee Spotlight: Celebrating the 4A’s Foundation VANGUARD Class of 2024

Recognized as top Black talent, Chandler Gilbert and Ingrid Nelson will represent Leo Burnett as this year’s class of 4A’s VANGUARDs.

06.04.24

Molly Baz is First Pregnant Woman on Cereal Box in New Special K Campaign

Special K launches special edition cereal boxes featuring the best-selling cookbook author as part of new campaign, Special for a Reason, redefining what it means to be special.

05.21.24

Leo Burnett’s US Edition of The HumanKind Study Exposes the Reality of Today’s Consumer Climate

The first edition for the US, the study confirms that as healthcare concerns persist, financial insecurity looms, and social media poses dilemmas, brands have big opportunities to bridge divides and make a positive impact.

05.15.24

Leo Burnett Chicago Welcomes Kate Jeffers as Chief Executive Officer

The former president of Venables Bell + Partners joins the flagship office to accelerate the agency’s creative ambitions and guide clients into the future.

05.06.24

ALDI Tackles the Meat Aisle as It Continues to Expose Grocery Shopping Frustrations

The leading low-price grocer releases a series of satirical spots showing shoppers that getting good prices on quality meat doesn’t have to be a pain. Building on the “It’s an ALDI thing.” campaign led by Leo Burnett, the new work reminds shoppers that high-quality meat at low prices is no game at ALDI.

05.01.24

Tillamook Delights Dairy Lovers Everywhere with New Brand Platform

Dairy co-op leads with quality and elevates consumer expectations with the launch of “Extraordinary Dairy,” featuring voice talent from Josh Gad

04.30.24

KFC Adopts AI’s Issues with Hands and Fingers to Launch New Saucy Nuggets

KFC and Leo Burnett roll out the most finger-lickin'est campaign and let all five-fingers, and some, do the talking.

04.09.24

Nature Made and USA Pickleball Champion Fun and Wellness With Launch of Pickle-Flavored Gummy

Leo Burnett helps the brand inspire feel-good healthy habits in a multitouch campaign with a limited-edition pickle-flavored gummy vitamin.

03.21.24

Leo Burnett and Miller Lite Revive Iconic “Great Taste, Less Filling” Debate in New Campaign

The new work combines unmistakable details from the classic campaign and a new roster of All Stars.

02.21.24

Field Museum’s Blood Appétit Pays Homage to Bloodsuckers Through Bloody Dishes

Leo Burnett leads new culinary activation that partners with famous Chicago restaurants to craft blood-themed tasting menus in promotion of the museum’s latest exhibit.

01.22.24

QDOBA Appoints Leo Burnett as New Creative Agency of Record

QDOBA and Leo Burnett partner to fuel rapid expansion of fast casual restaurant brand.

01.17.24

Fresh New Work from Leo Burnett and ALDI Reminds Shoppers That They Don’t Have to Compromise on Quality

In a series of new spots within the "It's an ALDI thing." campaign, ALDI shows consumers how they can strike a healthy balance between cost and quality by doing their grocery shopping at ALDI.

12.19.23

Leo Burnett Reflects on a Year of Service and Impact

Leo Burnett opened its office doors 88 years ago with an offering of red apples as a gesture of Midwestern hospitality– officially defining our agency values and embracing a spirit of giving.

11.28.23

Uniting Kids and Parents for a Magical Holiday Experience with Nintendo Switch

Nintendo's new holiday campaign brings together the whole family this season through games everyone can enjoy.

11.17.23

Dunkin’ and Leo Burnett Unbox the Power of the Donut in New Holiday Campaign

Told from the POV of the donut, the heartwarming ad comes to life with the help of director Henry-Alex Rubin and soundtrack created by Beacon Street.

11.14.23

Leo Love Spotlight: Sarah Kaminsky Gives Back and Connects with Colleagues at Greater Chicago Food Depository

Leo Burnett honors outstanding employees who embody the original spirit of Leo Burnett – generosity – in new spotlight series. In the first installment the agency recognizes Sarah Kaminsky, SVP, Account Director, who leads a monthly volunteer opportunity at Greater Chicago Food Depository.

11.08.23

ALDI Pokes Fun at Holiday Grocery Shopping with Latest Work from “It’s an ALDI Thing” Campaign

New holiday work for ALDI challenges normal grocery store conventions, reinforcing the promise that ALDI does things differently – even during the holidays.

10.02.23

Samantha Cescau Named New Head of Strategy of Leo Burnett Chicago

The award-winning strategist bolsters the agency’s executive leadership team to power the agency’s creative product with advanced data and insights.

09.18.23

Leo Burnett Wins American Advertising Federation Mosaic Award for Workplace Inclusion

AAF’s Mosaic Awards recognizes the remarkable contributions of organizations and individuals in the areas of diversity, equity and inclusion.

09.07.23

Campbell’s Chunky and Leo Burnett Launch New Campaign Featuring Super-Bowl-Sized Sibling Rivalry

Campbell’s Chunky Soup partners with Super Bowl competitors Travis and Jason Kelce to fuel their sibling rivalry, aiming to connect with millennials.

08.22.23

Emily Doskow Named a Winner of the 2023 She Runs It Changing the Game Awards

Leo Burnett’s Chief Marketing Officer won in the Brainwave category, recognized for being a transformational marketing leader.

08.21.23

Create Greater Than Launches “Words Matter” to Create More Cultural Competency Around Language

Words Matter is helping today’s cultural creators communicate with kindness and empathy – shifting language to be more inclusive and intentional.

08.09.23

Kellogg’s Frosted Flakes and Leo Burnett Revive Iconic Tagline They’re Grrreat!

The new campaign will re-launch “They’re Gr-r-reat” by making some of the internet’s most famous memes grrreater.

08.09.23

Leo Burnett Hosts “Leopalooza” in Celebration of 88th Anniversary

This year’s festivities paid tribute to the agency’s signature Joy Series, using music to drive connection and celebration.

07.28.23

Maker’s Mark Launches New Global Campaign “Make Your Mark”

Leo Burnett announces the new partnership with a 360-campaign aimed at fueling global awareness and growth for the distinctive whisky brand.

07.25.23

Leo Burnett Chicago Names Liz Taylor Co-President and Chief Operating Officer

Former Managing Director of TBWA/Media Arts Lab London Bolsters Leo Burnett’s Executive Leadership Team.

07.21.23

Leo Burnett Awards Chicago State Seniors with $25,000 in Scholarship Funds

Publicis Groupe agencies celebrate the fourth annual Chicago State University Pencil Project program, powering non-traditional pathways for the next generation of creative talent.

07.19.23

Leo Burnett CEO, Andrew Swinand Named to Campaign’s 40 Over 40 Class of 2023

Congratulations to Andrew Swinand for being recognized as one of the industry’s most respected senior leaders.

07.14.23

Bear Naked Partners with Outside’s Gaia GPS to Map America’s First (un)Official Nude-Friendly Trail System

Bear Naked and Leo Burnett collaborate to help naked hikers navigate nature au naturale.

05.22.23

Emily Doskow Recognized as an Ad Age Leading Woman

Congratulations to Leo Burnett’s Chief Marketing Officer for being recognized as a top industry leader and change agent

05.19.23

Dunkin’ Launches ‘Do Your Thing’ in Celebration of Iced Drink Shakers

Leo Burnett and Dunkin’ launch call for iced coffee and beverage-shaking fans and aficionados with new Dunkin' Iced campaign

05.17.23

How Radical Self-Care Can Transform Company Culture

Andrew Swinand, CEO of Leo Burnett and Publicis Groupe Creative and Production U.S. shares his thoughtful approach to modeling radical self-care to transform company culture and enhance creative productivity and employee well-being.

05.12.23

Ashley Geisheker on Using AI, Unreal Engine and Dynamite for Epic Productions

Ashley Geisheker, Leo Burnett’s EVP Head of Production, sits down with Little Black Book to discuss the innovative production technologies transforming how agencies produce culturally significant and award-winning work.

05.03.23

Hillshire Farm Celebrates Great Feats with Great Meats with Oh, Hill Yeah Sammies Launch

Hillshire Farm and Leo Burnett build on their successful “Oh, Hill Yeah” creative platform, collaborating with Emmy-nominated actress and comedian, Amy Sedaris.

05.02.23

Visionworks Takes Unexpected Approach to Eyecare with “Subtitles” Campaign

Leo Burnett and Visionworks introduce the world’s first-of-its-kind commercials that test your vision

05.01.23

Jim Beam Launches New Global Campaign “People are Good for You”

Jim Beam and Leo Burnett launch new global campaign, that uses the power of human connection to drive emotional connection with the next generation of consumers.

04.28.23

Renetta McCann Named 2023 AAF Advertising Hall of Fame Inductee and David Bell Award Honoree

Congratulations to Publicis Groupe’s Chief Inclusion Experience Officer and long-time champion of Leo Burnett for earning the industry’s highest distinction

04.19.23

Leo Burnett Selected as Tillamook County Creamery Association’s Creative Agency of Record

TCCA and Leo Burnett join forces to fuel growth and promote high-quality dairy products to food lovers nationwide.

03.22.23

Leo Burnett Channels ALDI Love in New Gear Collection

ALDI is upping the ante this year with the launch of their largest collection yet of affordable gear for fans.

03.13.23

Leo Burnett Named 2023 Ad Age A-List Agency Standout

With the addition of 11 new clients including being named Global Creative Agency of Record by Jim Beam, Leo Burnett has earned a coveted position on annual list.

03.10.23

Leo Burnett Chicago Leads The Drum’s 2023 World Creative Rankings for Most Awarded Campaign & Creatives

Leo Burnett Chicago celebrates placements for adland’s top agencies, campaigns and people.

03.07.23

Leo Burnett Encourages Next Generation of Mario Fans to Make Everyday a Mario Day with New Nintendo Campaign

Every Day is a Mario Day celebrates the famed charater’s transformative power while highlighting its cultural relevance.

03.07.23

Leo Burnett Earns Top Spot in 2023 WARC Creative Rankings 

The Lost Class and Thighstop were recognized as the world’s most awarded campaigns for creativity.

03.02.23

Hillshire Farm Brands Launches New Creative Platform to Cleverly Communicate Quality

“Oh, Hill Yeah!” has all the ingredients for a great sandwich and story.

02.28.23

Andrew Swinand Named “Who’s Who” in Chicago Business

The Publicis Groupe Creative & Production U.S. and Leo Burnett Group CEO has been recognized by Crain’s Chicago Business as a leader you should know.

02.14.23

Leo Burnett Evolves Cheez-It’s Brand by Showcasing its Irresistibility

"Want It. Need it. Cheez-it." introduces a new slogan and creative spot that shows the hilarious lengths people will go to satisfy their cravings.

01.25.23

Leo Burnett Chicago Welcomes Mariana O’Kelly as EVP, Executive Creative Director

The highly awarded and seasoned advertising professional will be responsible for overseeing one of the agency’s most long-standing business partnerships.

01.11.23

Leo Burnett Unveils the latest “ALDI Thing” for the New Year

“It’s Not a Sale. It’s an ALDI Thing.” reminds audiences of everyday low prices at ALDI U.S.

01.10.23

Leo Burnett Kicks off the New Year for Nature Made

"The Start of Something Great” reframes the cultural conversation around health and wellness.

01.04.23

Taking the Road Less Traveled: A Q&A with Executive Creative Director, Jeanie Caggiano

Jeanie Caggiano is no stranger to overcoming challenge—in fact, she seeks it out. As a creative catalyst, cancer survivor and devoted mentor, Jeanie’s grit and legacy of creative work has inspired a global audience to action, while challenging new talent to do their best work.

12.22.22

Leo Burnett Says Happy Holidays with a Festive Collection of Ads from Around the World

To close out the year, Leo Burnett looks back at holiday advertisements our agency has created over the years.

12.21.22

Leo Burnett Announces Champions of Creativity in Our Fourth Quarter Star Reachers Recognitions

Celebrating 2022’s group of all-star employees—recognized for their creative advocacy, promoting the “common good,” and relentless commitment to creative ingenuity.

12.08.22

Leo Burnett Unveils the latest “ALDI Thing” for the Holiday Season 

Leo Burnett created six festive characters as the secret behind ALDI U.S.’ 1,199 new holiday items this year.

12.05.22

Leo Burnett’s CEO Andrew Swinand Believes in Adaptability and Balance in the Workplace

In his latest article for Newsweek, Andrew puts a spotlight on the return to office debate and shares his views on the importance of fluidity of workplace environments.

11.22.22

Prioritizing Heart Health Q&A with Senior Producer, Colleen Capola

Leo Burnett’s Colleen Capola reflects on her experience as an American Heart Association Leaders of Impact Class nominee.

11.09.22

Leo Burnett Helps Campbell’s Bring Joy to Sides Season as Part of a Power of One Solution

Leo Burnett partnered with Spark Foundry and MSL to prove once and for all side dishes are the true stars of the holiday meal.

11.08.22

Leo Burnett Celebrates “Hands of a Craftsman” with the Reveal of Third Quarter Star Reachers

The agency recognizes outstanding talent for their commitment to craftsmanship & relentless pursuit of perfection.

10.26.22

Leo Burnett Chicago Selected as Lead Creative Agency for Kellogg’s Kashi Cereal

Partnership marks the expansion of the agency’s decades long partnership and foray into the natural and organic food category.

10.24.22

Kelley Barrett Talks Creative Disruption and the Work That Changed Her Career

Award-winning copywriter Kelley Barrett shares her creative background, journey, and what it was like working on "The Lost Class" campaign in Little Black Book’s ‘Uprising’ interview series.

10.21.22

D&AD Ranks Leo Burnett Chicago as #1 Awarded Advertising Agency in the World

Culminating award season, Leo Burnett celebrates top-ranking placements on D&AD’s prestigious list of agency and individual rankings for creative roles and trophies won at this year’s Ogilvy Awards.

10.14.22

ERG Spotlight: CASA

In celebration of Hispanic Heritage Month, members of Leo Burnett & ARC Worldwide’s shared ERG, CASA share the importance of honoring community, connectivity and culture in the workplace.

10.01.22

Cannes Creativity Report Recognizes Leo Burnett as Top-Ranking Agency

Leo Burnett was prestigiously ranked as a top creative agency, along with several employees who were named as top Art Directors, Creative Directors and Copywriters.

09.21.22

Leo Burnett Appointed Global Agency of Record for Jim Beam

Leo Burnett will develop a new global positioning and creative platform for the historic bourbon, building on impactful work for Knob Creek, Basil Hayden and Legent.

09.14.22

Leo Burnett Inspires Community through Lunch on Leo event

Lunch on Leo leverages the power of people and lunch connections following two years of remote working.

09.13.22

Leo Burnett Takes Home Grand Prix at Jay Chiat Awards Ceremony, Named Agency Network of the Year

Leo Burnett celebrated back-to-back wins at the 2022 Jay Chiat Awards Ceremony, earning over 5 metals including a Grand Prix and The Most Awarded in 25 years.

09.08.22

Campbell’s is on a Mission to Increase American Lunchbreaks with New Iteration of ‘Lunchtime is Your Halftime’

Leo Burnett developed the “Lunchtime is Your Halftime” campaign alongside Publicis agencies in a “Power of One” offering to ensure all Americans prioritize taking a much-needed lunch break during the NFL season.

09.01.22

Leo Burnett Upholds Anniversary Giving Tradition by increasing the Pencil Project Trust Fund to $150,000

The donations collected during this year’s 87th Anniversary will provide scholarships to college students on non-traditional pathways who are considering a career in the advertising industry.